Lou Marshall is a journalist turned tech polymath and author. Based in Dallas, asking better questions than she used to.
Editorial by instinct. Technical by necessity.
Microsoft
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McClatchy Media
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A360 Media
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LA Mag
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Hollywood Reporter
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NBC News
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Life & Style
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Us Weekly
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Woman's World
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First For Women
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In Touch Weekly
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Closer Weekly
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Microsoft • McClatchy Media • A360 Media • LA Mag • Hollywood Reporter • NBC News • Life & Style • Us Weekly • Woman's World • First For Women • In Touch Weekly • Closer Weekly •
Lou Marshall is a journalist, technologist, and author based in Dallas, TX. A SoCal native, she’s been writing since her first column, Lou’s Landing. Age six. No revisions.
She started in journalism, trained to notice what others overlook and to pursue the question beneath the one being asked. That instinct stuck. Over time, Lou’s work pulled her deeper into technology — how systems think, how information moves, and how language quietly shapes what we see, trust, and choose. She learned the technical side not out of ambition, but because understanding it became unavoidable.
These days, Lou advises some of the world’s leading tech companies while also doing what she enjoys most: listening to the sound of her own voice. Her debut novel, When the Light Found Us, is set for release in 2026.
When she isn’t writing, she’s finding Dallas’s best eateries, window shopping with purpose, going to Pilates, or relaxing at home with her elderly, overweight cat, Bean — who remains unimpressed by all of it.
off the record
Read columns, essays, and quiet opinions Lou doesn’t soften for publication elsewhere.
