Louisa Marshall is a dynamic digital strategist and editorial leader with deep expertise at the intersection of AI, SEO, and content development. As an SEO Manager at Microsoft, she leads optimization strategy for Microsoft Dynamics 365 and Power Platform, aligning high-impact SEO execution with global business goals. Her work intertwines technical SEO, editorial judgment, and cross-functional collaboration to drive discoverability, engagement, and measurable results across complex digital ecosystems.

Prior to Microsoft, Louisa served as AI Lead and Managing Editor at McClatchy, where she pioneered AI-driven content strategies across the company’s lifestyle and entertainment verticals. She led initiatives to integrate responsible AI into editorial workflows, upskilling teams in ethical usage while boosting content personalization, ideation, and reach. Under her leadership, her team achieved a 5,300% increase in readership and a 300% boost in search traffic by overhauling content strategy with data-informed, SEO-optimized storytelling.

Across roles, Louisa has blended strategic foresight with creative excellence—guiding editorial teams, building scalable systems, and leveraging emerging technologies to future-proof content ecosystems. With a track record of innovation and audience growth, she is passionate about elevating content performance through smart automation, clean user experience, and high editorial standards.