Meet Louisa

Louisa “Lou” Marshall is a journalist, technologist, and author based in Dallas, TX. A SoCal native, she’s been writing since her first column, Lou’s Landing. Age six. No revisions.

Lou Marshall started in journalism, trained to notice what others overlook and to pursue the question beneath the one being asked. That instinct never left her. Over time, her skillset led her deeper into technology. She learned the technical side not only out of ambition, but because understanding it became unavoidable. The result is a rare vantage point: editorial judgment tempered by technical fluency.

Lou now assists some of the world’s leading tech companies as they determine how to present ideas in an ever-evolving landscape.

At the same time, she pursues what she loves most, writing long-form essays and creating fictitious worlds where love is hard won and characters always get happy endings. Her debut novel, When the Light Found Us, is currently in the works.

Lou’s career has always been about curiosity and her life is about noticing the small things. She loves discovering Dallas’s best restaurants and window shopping with purpose, or turning to a gym session as a means of meditation. She loves to indulge in a good book and a great cup of coffee. And, above all, she’s the devoted human to Bean, her elderly, overweight cat who remains unimpressed by all of it.

Her writing reflects the same philosophy she applies to work and life … observe carefully and think critically, and certainly don’t be afraid to say what others leave unsaid.

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