Meet Lou
Lou Marshall is a journalist, technologist, and author based in Dallas, TX. A SoCal native, she’s been writing since her first column, Lou’s Landing. Age six. No revisions.
Lou Marshall started in journalism, trained to notice what others overlook and to pursue the question beneath the one being asked. That instinct never left her. Over time, her curiosity led her deeper into technology — how systems think, how information moves, and how language quietly shapes what we see, trust, and choose. She learned the technical side not out of ambition, but because understanding it became unavoidable. The result is a rare vantage point: editorial judgment tempered by technical fluency, insight paired with execution.
These days, Lou advises some of the world’s leading tech companies, helping shape how ideas are structured, surfaced, and understood in digital spaces. She writes, thinks, and builds at the intersection of content and code, where clarity outweighs noise, and substance always trumps spectacle. At the same time, she pursues what she loves most: thinking out loud in long form, whether through essays, musings, or her debut novel, When the Light Found Us, set for release in 2026.
Lou’s career has always been about curiosity, but her life is about noticing the small things. She loves discovering Dallas’s best restaurants, window shopping with purpose, and Pilates sessions that double as meditation. She’s a lifelong reader, an occasional over-caffeinator, and the devoted human to Bean, her elderly, overweight cat who remains unimpressed by all of it.
Her writing, particularly in Off the Record, reflects the same philosophy she applies to work and life: observe carefully, think critically, and don’t be afraid to say what others leave unsaid. Lou is here to ask questions, offer perspective, and share the kind of insight that can only come when someone is truly paying attention — off the record, of course.