Meet Louisa

Louisa “Lou” Marshall is a journalist, technologist, and author based in Dallas, TX. She’s been writing since her first column, Lou’s Landing. Age six, no revisions.

Louisa started her career in journalism, trained to notice what others overlook and to pursue the question beneath the one being asked. Over time, Louisa’s work pulled her deeper into technology where she began to question how complex systems operate, how information moves, and how language shapes what we see and trust.

These days, Louisa advises some of the world’s leading tech companies while also doing what she enjoys most: listening to the sound of her own voice. Her debut novel, When the Light Found Us, is set for release in 2027.

When she isn’t writing, she’s finding Dallas’s best eateries with her husband, window shopping, going to the gym, or relaxing at home with her elderly, overweight cat, Bean.